May 2015

Viewing posts from May , 2015

How do you find work in the gaming industry?

The video gaming industry is a very large industry in which to find work.  There are specific things each employer looks for and if you don’t have the experience yet then here’s what you can do.

Get an internship.

If you have an internship you will gain the experience that jobs will be looking for  and they could even hire you!

Get to know people.

A big reason you go to school is to get to know people.  You could stay at home and teach yourself  online but you won’t know anyone.  Some will say that if you want to find a job then it’s not about that you know, it’s who you know.  If someone on the inside is helping to pull you in then you don’t have to do it all alone, your chances increase dramatically.

Make a portfolio/ demo reel.

One of the most important things you can do is to have a way to show what you can do.  If your an animator make demo reel, if your a programmer show off your mods or demos you’ve made, if your an artist of some other sort have a portfolio.  This can set you apart from others.

Know what company your applying to and personalize your portfolio for that.

Don’t just throw your best work into your portfolio and submit it.  If your an animator applying to Disney, don’t submit to them the same work you submitted when you tried to get a job making the next Grand Theft Auto.  Try to fit the companies style that you’re applying to.

Develop an good online presence.

Employers will Google you, have a website, make them have a good impression of you.

Get your Bachelors Degree.

Your degree is important is because even if your portfolio is amazing, if a degree is a requirement for the job they may not even look at your portfolio.  As for what you get your degree in, that all depends on the next step.

Know what job you want.

Have the ability to specialize in one area especially if you plan on working for a very large company.  Don’t waste time on applications for positions that are secondary to you, focus on your primary job choice.

Have your own side projects.

By having your own side projects you not only learn, you develop work for your portfolio and you create your own opportunities to gain the experience that employers look for.  Not only that, but if you develop your own games then you have a plan B, instead of trying to get a job you can try starting your own company.

Know that it doesn’t end here.

There is always something you can improve on, any other advantage you can get can help you.

Just don’t give up.

If it’s your passion then even if it takes a while, if you give it your all, then in the end it’ll all be worth it.

Top 5 Tips on Marketing and Advertising Your Mobile Game/ Application

If you want to make money developing any kind mobile app then you need to get the word out so people actually know it exists and here’s how you can do it.

Develop A High Quality Application

In order to market something you need to have something to market.  If you don’t have something worth buying then people won’t and shouldn’t be expected to buy it.  Try spending your time developing something that suits your interests that you would buy yourself.

2.  Make a Website

Develop a pre-release website that can transition into an after-release site to keep people filled in on your latest coverage and to raise anticipation.  From here you can put together an email list to keep people’s interest on your project so they won’t forget about it and people won’t have to constantly check your site for new information.  To supplement your site make a Twitter and Facebook page so your project’s information will be as easily accessible as possible to the most amount of people you can reach out to. 

3.  Promote

Present your app to bloggers who write on the niche of your app because they are always looking for new and interesting content to present to others.  They already may have a huge base of readers who will then come to know about your app and will be interested right away because you targeted that audience.  Promote your app on Pinterest, Stumble Upon and any additional site you can find so that people can just happen to come across your app.

4.  App Store Optimization

Similar to how websites use Search Engine Optimization to rank high on google, have key words so that people can easily search your app.  Not only this but optimize you app page; have a short summary of the main point of your app with additional details under “show more,” have screenshots, and resolve negative reviews.  Also make a video/ trailer of of app that can go at the top of the store page, your website and even on Youtube that highlights why your app is so amazing.

5.  Provide a Free Version

One of the best things you can do is to let people try a version of your app for free because it’s essentially another form of free advertisement for your paid version.  The free version can have ads, limited functionality, or a trial period to incentivize people to buy the app.  Once people try out your free sample they’ll see how great it is, get hooked on it, and want to buy it now that they know what they’ve been missing.

With these tips and by researching additional methods of your own, in time you can expect your audience to grow exponentially, as long as you work hard and market your app properly.